FOR INFLUENCER AGENCIES
YOU KNOW YOUR CREATORS.WE KNOW HOW BRANDS BUY.
Your roster already moves product. But the budgets for creator licensing, allowlisting and cross-platform usage belong to marketing leaders who think in paid social terms. We turn your creator data into pitches that speak their language, then join you in the room to help close the deal. We don't represent creators or build rosters. We work behind your agency to help you capture the bigger brand deals that scale your business.
FROM ONE-OFF WINS
TO CONSISTENT BIG DEALS
01.
THE PROOF
IS THERE
Sales, engagement and audience data show what your creators can do. But influencer agencies can get stuck on how to package that data in a way that moves the needle with key stakeholders.
02.
BRANDS BUY
ON PAID METRICS
Creator licensing and amplification deals are judged on the same metrics as any paid social buy: reach, cost efficiency, audience fit and return.
03.
WE CLOSE
THE GAP
We connect each creator's results to the brand's campaign goals, so you can land bigger deals consistently, across more of your roster.
THE CORE PROJECT
THE PITCH REFRESH
A fixed-scope consulting project that turns the data you already have into pitch materials built for brand budget-holders.
- STEP 01 Discover We meet your team, review past and current pitch materials, and sit in on pitches or emails to see how deals are pitched today.
- STEP 02 Analyze We dig into your creators' performance and audience data and organize it by the metrics brands use to pick creators for paid partnerships.
- STEP 03 Rewrite We rebuild your pitch materials to tie each creator's results to the brand's business goals, backed by the numbers decision-makers look for.
- STEP 04 Walk through & refine We walk your team through the new materials, take questions and revise based on your feedback.
ADD-ONS
WE DON'T STOP
AT THE DECK
PITCH PARTICIPATION
We join your brand pitches for creator licensing, allowlisting and cross-platform usage as part of your team. We translate creator value into the paid social language the brand's decision-makers use. The brand meets your agency, not ours.
AI PITCH AGENT
A custom AI agent built on our influencer and paid social pitch playbook. It reads your creators' ongoing performance and audience data, recommends which creators fit each brand and why, and drops it straight into your pitch template. It updates automatically as your data changes, with our support included.
ONGOING ADVISORY
Email and text support as deals come up, plus extra consulting and new pitch resources as your roster and brand relationships grow.
WHY DMC & CO. MEDIA
Before moving into paid social, Danielle managed well-known influencers across Facebook, Instagram, TikTok and YouTube. In that role, she secured partnership and branded content deals with brands like Clorox and Dove, crafting stories that matched each brand's campaign message.
For 7 years, Danielle has planned and pitched paid social strategies for Fortune 500 and multi-million-dollar brands. Influencer creative kept proving itself as a top performer, so she made it a required part of creative for national and local campaigns. Brands bought in because she could do both: match each creator's story to the campaign message, and show the data that proved influencer creative belonged in the plan.
WE'VE BEEN ON BOTH SIDES OF THE DEAL.
We know which numbers heads of marketing need to see, what language lands in their meetings, and how to frame creator value in the paid social terms their media agencies already use.
LET'S TALK.
Every agency's roster is different, so we put together a plan that's just as unique as your talent. Book a free 30-minute call, tell us where you are and where you want to go, and we'll follow up with a custom plan and pricing.
SCHEDULE NOW