Privacy Policy
1. Introduction
This Privacy Policy explains how DMC & Co. Media, LLC ("we," "us," or "our") collects, uses, shares, and protects personal information when you visit https://dmcandcomedia.com/ (the "Site"), book a call with us, respond to our advertising, or otherwise interact with us.
It also explains how we use information for advertising, including showing ads to people who have visited our Site, started or booked a call, or submitted a form on a third-party platform such as LinkedIn.
If you have questions, contact us at danielle@dmcandcomedia.com or 111 Monument Circle, Suite 900, Indianapolis, IN 46204
2. Information We Collect
Information you give us directly. When you fill out a form, email us, or subscribe to updates, we collect what you provide, such as your name, email address, phone number, company, job title, and the content of your message.
Call scheduling information. We use Calendly to schedule calls. When you book, we collect your name, email, chosen time, time zone, and any answers you give to booking questions. If you start the booking process but do not finish, we may record that you visited or began the scheduling flow, along with the device and browsing information described below. We do not use partially typed information from an unfinished booking unless you submit it.
Lead forms on advertising platforms. If you submit a lead form on a platform such as LinkedIn (Lead Gen Forms) or Google (lead form assets), that platform shares the information you submitted with us. This typically includes your name, email, company, job title, and any other fields shown on the form. The platform's own privacy policy also applies to your use of that platform.
Information collected automatically. When you visit the Site, we and our partners automatically collect information through cookies, pixels, tags, and similar technologies. This includes:
IP address and approximate location (city/region)
Browser type, device type, and operating system
Pages viewed, links clicked, time on page, and referring URL
Ad click identifiers (such as Google's gclid or LinkedIn's li_fat_id) that tell us which ad brought you to the Site
Events such as starting, completing, or abandoning a call booking or form
Information from other sources. We may receive information from advertising partners, analytics providers, and business tools we use, as described in Section 5.
3. How We Use Information
We use personal information to:
Schedule, prepare for, and hold calls you book with us
Respond to inquiries and follow up on leads, including by email or phone
Send marketing communications you have agreed to receive (you can unsubscribe at any time)
Operate, maintain, and improve the Site
Measure how our advertising performs, including which ads lead to visits, bookings, and inquiries
Build advertising audiences to show you relevant ads on other websites and platforms (see Section 4)
Organize, summarize, and analyze our business information using AI-assisted tools (see Section 5)
Detect and prevent fraud, spam, and abuse
Comply with legal obligations and enforce our terms
We do not use your information to make decisions that produce legal or similarly significant effects on you based solely on automated processing.
4. Cookies, Tracking, and Advertising
We use Google Tag Manager to manage the tags and pixels on our Site. Through it, we and our advertising partners place cookies and similar technologies on your device. These fall into three groups:
Essential: needed for the Site to work, such as security and remembering your cookie choices.
Analytics: help us understand how visitors use the Site (for example, Google Analytics).
Advertising: let us measure ad performance and show you ads elsewhere (for example, the Google Ads tag and LinkedIn Insight Tag).
Retargeting based on Site activity. Advertising tags let Google and LinkedIn recognize that your browser or account visited our Site, viewed certain pages, or started, completed, or abandoned a call booking. We use this to build audiences and show ads to those groups, for example people who began scheduling a call but did not finish.
Customer list audiences. We may upload contact details (such as email addresses or phone numbers) of people who booked a call, submitted a form on our Site, or submitted a lead form on an advertising platform to Google (Customer Match) and LinkedIn (Matched Audiences). These platforms hash the data and match it to their users so we can show those people ads, exclude them from ads, or find similar audiences. The platforms do not let us see which users matched.
Enhanced conversions. We may send hashed contact details collected on our Site to Google and LinkedIn to measure conversions more accurately.
Your choices. Where required by law, we ask for your consent before setting non-essential cookies, and you can change your choice at any time via [cookie settings link]. You can also:
Adjust Google ad personalization at adssettings.google.com
Adjust LinkedIn ad settings at linkedin.com/psettings/advertising
Use industry opt-outs at optout.aboutads.info and youronlinechoices.eu
Install the Google Analytics opt-out add-on
Block or delete cookies in your browser settings
Ask us to remove you from customer list audiences by contacting [privacy email address]
We honor Global Privacy Control (GPC) browser signals as an opt-out of targeted advertising where required by law.
5. Third Parties We Work With
We share personal information with the service providers and advertising partners below. Each handles data under its own privacy policy.
Provider
What it does for us
Data involved
Privacy policy
Squarespace
Hosts the Site, forms, and built-in analytics
Form entries, visit data, cookies
Google (Tag Manager, Analytics, Ads)
Manages tags, measures traffic, runs ads, retargeting, Customer Match
Device and usage data, ad identifiers, hashed contact details
Runs ads, Insight Tag, Lead Gen Forms, Matched Audiences
Device and usage data, lead form entries, hashed contact details
Calendly
Schedules calls
Name, email, booking details, booking answers
Anthropic (Claude)
AI assistant used to organize, summarize, and analyze business information, which may include lead and booking data
Contact details, booking details, messages
We may also disclose information to professional advisers, to a buyer or successor in a merger or sale of our business, or when required by law or to protect our rights and the safety of others.
6. Legal Bases, Sharing, Retention, and Security
Legal bases (EEA, UK, and Switzerland). We process personal information on these bases:
Contract: to schedule and hold calls you request.
Consent: for non-essential cookies, advertising tags, and marketing emails where consent is required. You can withdraw consent at any time.
Legitimate interests: to follow up on business inquiries and lead forms, measure and improve our marketing, and keep the Site secure. Where we rely on legitimate interests for direct marketing or customer list audiences, you can object at any time.
Legal obligation: to comply with applicable law.
"Selling" and "sharing" (U.S. state privacy laws). Using advertising cookies and uploading customer lists for targeted ads may count as "selling" or "sharing" personal information, or as "targeted advertising," under laws such as the California Consumer Privacy Act. We do not sell personal information for money. To opt out of this use, click [Do Not Sell or Share My Personal Information link] or email [privacy email address]. We do not knowingly sell or share the personal information of anyone under 16.
Retention. We keep personal information only as long as needed for the purposes above:
Call booking and lead records: [e.g., up to 3 years after last contact]
Advertising audience lists: [e.g., up to 540 days, or until you opt out]
Analytics data: [e.g., 14 months]
Records we must keep by law: as long as the law requires
Security. We use reasonable technical and organizational measures to protect personal information. No method of transmission or storage is completely secure.
International transfers. Our providers may process data in the United States and other countries. Where required, we rely on safeguards such as the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.
7. Your Rights and Choices
Depending on where you live, you may have the right to:
Access the personal information we hold about you
Correct inaccurate information
Delete your information
Receive a portable copy of your information
Object to or restrict certain processing, including direct marketing
Opt out of targeted advertising, sale, or sharing of your information
Withdraw consent at any time
Complain to your local data protection authority
To exercise these rights, email [privacy email address]. We will verify your request and respond within the time the law requires. You may use an authorized agent where the law allows. We will not discriminate against you for exercising your rights.
Marketing emails. You can unsubscribe using the link in any marketing email.
Children. The Site is intended for business users and is not directed to children under 16. We do not knowingly collect their personal information.
Changes to this policy. We may update this policy from time to time. We will post the new version here and update the date at the top. If changes are significant, we will give more prominent notice.
Contact us. DMC & Co. Media, LLC at danielle@dmcandcomedia.com or 111 Monument Circle, Suite 900, Indianapolis, IN 46204