AI is everywhere. Expertise isn’t.
Almost 9 years in social, from organic and influencer to paid social for Fortune 500 companies and household brands. I’ll audit your process and show you where to improve, bringing in AI only when it adds value. I start with the tools you already have and recommend new ones only when they’re truly needed. Either way, you get paid social expertise built at national scale.
Start a conversation →SERVICES
Every engagement pairs leading AI tools with a process I developed over years of running paid social for national brands at two of the world's largest advertising holding companies.
Audit
Assess performance and find opportunities.
Analysis & Plan
Turn insights into a prioritized growth plan.
Integration
Implement the right tools and processes.
Support
Ongoing guidance to optimize and scale performance.
EXPERIENCE & RESULTS
Results delivered for national brands during my agency career.
+26%
ROAS from omnichannel ads launch
$7M+
revenue from a first-ever Meta app campaign
12M
incremental users reached during Black Friday / Cyber Monday
$60M
annual social spend supported by processes built from the ground up.
ABOUT
Big-agency discipline, built for in-house teams.
I've led paid social for national brands at two of the world's largest advertising holding companies. Today, I help in-house teams build stronger systems, work more efficiently, and focus on higher-impact strategy.